FIND 40 PEOPLE AND WE’LL DO THE SHOW RIGHT HERE!
In the quest to ensure “bums on seats” for our latest production, The Isle of Love, Dave Smith and Euan Martin of Right Lines Productions, (Accidental Death of an Accordionist, Whisky Kisses, Rapid Departure), have come up with a novel plan.
“Own Your Own Show” is a new concept in theatre promotion which places responsibility for finding an audience on the audience themselves! All that’s required is 40 people prepared to invest £15 each and Right Lines Productions will provide a full evening’s entertainment with their brand new show.
Thanks to a research and development grant from Creative Scotland, writers Dave Smith and Euan Martin have been working with singer/songwriter Adam Ross from Glasgow indie-pop band Randolph’s Leap to create a new play with music, featuring many songs from the band’s back catalogue, including The Isle of Love which was the inspiration for the show.
The content of the play addresses the beauty and restorative qualities of island life and also explores the reasons people choose to visit, to remain, to depart and to return. The Isle of Love is a bittersweet tale of love, loss, recovery and discovery infused with the quirky lyrical genius of Adam Ross’ music.
The show goes on tour (subject to full funding) in May/June 2018. The response to the announcement of this new show has been extremely encouraging, with many expressions of interest and provisional bookings secured already by traditional means, with theatres or village halls accepting responsibility for promoting the show. However, for some dates, Right Lines thought the show could be promoted in a different way.
Promoters spend endless hours leafleting and putting up posters, but despite their best efforts, they can face an uphill struggle to get audiences to turn out to events. Word of mouth is often regarded as the most effective form of advertising and “Own Your Own Show” feeds directly into this promotional style.
There are no catches, no contracts and no lifetime commitments! Own Your Own Show is essentially a form of Crowdfunding. If any community can guarantee to gather together 40 friends prepared to pay £15 for a ticket, then Right Lines will take care of all other arrangements. A local hall will be booked provisionally for a specific date and enthusiastic locals will be given no less than two months to gather the “share-holders”. The only requirement is that each share-holder has to bring a friend (thereby reducing the ticket price to a mere £7.50). This will ensure an audience of 80 and of course if more than 40 folk sign up for the deal in advance, then the audience will be bigger! Tickets will also be on sale to the public on the night.